![]() You should then consult your target audience to gain insights on what functionality is worth putting effort into. Your app should be welcoming, have an intuitive interface, and a clear value it adds to your user's life. Make sure your onboarding process is simple to follow. ![]() Test your app to ensure there are no bugs or anything that could make the user journey unpleasant.Provide a seamless experience to your users. It takes around 30 seconds for somebody to decide to download an app and only 10 seconds to decide whether to keep it. What makes an app sticky?Ĭalling an app sticky, we usually mean it has users who engage with the platform regularly. Let's dive more into what makes an app sticky, what you should remember, how to measure it, and the action points you should consider. ![]() This equation from Sequoia defines an app’s "stickiness." It's a simple yet fundamental idea behind the mechanisms that can boost your app's performance. Engagement drives stickiness, which drives retention-and that, in turn, drives growth." "If it makes you happy, you become an active user.
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